Opening a new facet of a familiar tradition, ARARAT announces the launch of a new product to its portfolio - ARARAT Spirit 1887, a premium vodka crafted from selected white grapes.

This unexpected new chapter in the brand’s more than 135-year history embodies profound expertise in grapes and the mastery of working with them. It is precisely this expertise that made it possible to create a product that confidently transcends the boundaries of the classic category and redefines the character of premium vodka.

ARARAT Spirit 1887 is made from selected grapes grown in the Ararat Valley, using double distillation. Maintaining continuity in the origin of spirits and expertise in working with grapes, ARARAT Spirit 1887 was created specifically as a vodka - а distinct category with its own technology, philosophy, and character. The product is made of grape spirits; however, the production of ARARAT Spirit 1887 excludes any aging process. Here, purity, clarity, and precision of taste become the primary means of expression.

For this reason, only limited batches of grape spirits from the Yerevan Brandy Company were selected. These spirits are distinguished by their exceptional lightness and proved to be ideal for creating a vodka that is pure in character, smooth in taste, and refined in every detail.

It is precisely these spirits that allowed the noble nature of the drink to be revealed, while preserving its crystal clarity, delicate aroma, and harmonious flavor.

One of the distinctive features of ARARAT Spirit 1887 is spring water from Katnaghbyur.

Born of the Grape. Refined into Vodka.

This formula captures the essence of ARARAT Spirit 1887. It unites the purity of a premium vodka with the expressiveness of its grape origin.

ARARAT Spirit 1887 is a vodka with a clear, precise, smooth, and elegant taste, in which the soul of the grape transforms into the character of vodka.

ARARAT Spirit 1887 grape vodka is not simply a new category for the brand. It is a continuation of a philosophy in which premium quality begins with origin, respect for grapes, and precision in execution.

“Many may see ARARAT Spirit 1887 as an unexpected step for the Yerevan Brandy Company. Yet this is a product through which we have something meaningful to say. Premium quality begins with origin, with respect for the grapes, with precision, and, of course, with a sense of balance. ARARAT Spirit 1887 is a new interpretation of premium quality in a category that is new for ARARAT - one in which purity has become the language of our culture, softness reflects our mastery, and restraint serves as the expression of style. I am sincerely pleased that ARARAT will now be present across a wider range of consumption moments for connoisseurs of fine spirits,” notes Hamlet Antonyan, Head of Production of the Yerevan Brandy Company.

The launch of ARARAT Spirit 1887 begins in Armenia as a tribute to the brand’s historical roots. The product is aimed at connoisseurs of premium spirits who value drinks with a distinctive character, seek personality in purity of taste, and see origin as a hallmark of quality.

Following its launch in Armenia, the product will be introduced to international markets.

The visual design of ARARAT Spirit 1887 naturally continues its philosophy, conveying clarity, purity, and refined restraint.

ARARAT Spirit 1887 is best served slightly chilled. This serving style allows its smoothness, purity, and expressive character to be fully revealed. In gastronomic pairings, it reveals itself with particular precision, delicately enhancing the flavors of a dish while preserving the integrity of the overall experience.

Source: https://news.am/en/news/1038062