Yamaha is one of the four Japanese motorcycle manufacturers that have made their way into the global consciousness with great products over many decades. It is one of the big innovators as well: the first production bike with a six-axis IMU was a Yamaha. If you are a fan of MotoGP, you should know that the sound of today's MotoGP engines was pioneered by Yamaha experimenting with the firing order. Besides these esoteric products, Yamaha also makes some very practical motorcycles, which is why it appeals to a wide audience. One of these nails the balance for most folks, which is what we're talking about here.

Source: https://www.topspeed.com/most-practical-yamaha-right-now/