Cruisers are usually purchased by people who keep them for a very long time, because that is the kind of segment it is. It is not particularly interested in yearly tech updates; owners prefer a product that will last without giving them much trouble. At the same time, it cannot be slow. It needs to be quick enough that the owner does not tire of the performance too quickly. And of course, it needs a V-twin because that’s the default option, right? But as with so many other things, you can be spoiled for choice. This is a very lucrative segment for manufacturers, and the market offers all kinds of products.

Source: https://www.topspeed.com/long-term-cruiser-still-a-smart-choice/