The BMW 3 Series has been the gold standard for mid-size sedans for decades. The rise of modern SUVs has been an unstoppable force in changing the trend in terms of the types of vehicles people buy. Sedans are becoming less appealing to modern buyers, with even the Ford Mondeo, the "everyman's car", being discontinued in 2022. With all of this aside, the BMW 3 Series is still an aspirational symbol of status for so many people and a pillar of the modern motorcar, which remains strong despite the outside consumer pressures.

Source: https://www.topspeed.com/japanese-sedan-feels-more-luxurious-than-bmw-3-series/