Luxury has traditionally been about aspiration. Buyers paid extra for better materials, stronger performance, quieter cabins, and the intangible status that came with a premium badge. But in today’s compact crossover market, that formula is beginning to break down. Entry-level luxury SUVs have become dramatically more expensive, while mainstream brands have steadily closed the gap in design sophistication, interior technology, and ride refinement. The result is a growing sense among buyers that they may be paying more for a logo than for a genuinely better vehicle.

Source: https://www.topspeed.com/american-crossover-feels-more-luxurious-than-bmw-x1-10000-less/