Most of the heavyweight touring motorcycle market caters to the first type of rider, the one who switches motorcycles at times for the experience, while other times goes with their latest iPhone upgrade. And this is by design of today’s trend-centric marketing. Spec sheets are engineered to impress at a glance, dealerships aim at closing a sale in minutes, and the average ownership cycle in the segment runs well under a decade, for what is essentially a substantial purchase. The second type, the rider who plans a hundred thousand miles on a single machine, evaluates a bagger through an entirely different lens.

Source: https://www.topspeed.com/indian-bagger-rewards-riders-who-never-trade-up/