American SUV consumers are now prioritizing ownership costs as the primary driver of their purchasing decisions. This is a direct response to the rising total cost of private car ownership. Multiple surveys and reports reveal that the industry shift towards electrification and software-driven design has led to higher baseline expenses. New-vehicle transaction prices have leveled off, but the annual cost of keeping a vehicle on the road has climbed to an average of $11,577. Insurance premiums and high-tech repair costs are two notable drivers of this increase.

Source: https://www.topspeed.com/toyota-highlander-safe-bet/