The motorcycle market is a tough place to be in, and it’s only getting tougher with the onslaught of new bikemakers entering the game. As a result, if an iconic bikemaker loses the customer’s trust, it’s hard to bounce back and come out fighting again. The easiest way to do that, though, is by building a machine that is simply undeniably good, delivers on what it promises, and is trustworthy enough for people to spend their hard-earned money on. Bonus points if it follows the core recipe of an iconic brand.

Source: https://www.topspeed.com/2026-norton-manx-r-first-ride/