Xbox just allcapsmaxxed: meet XBOX. This isn't a joke, Microsoft appears to be actually rebranding Xbox to XBOX. Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX? The results were in favor of XBOX, and the company has now renamed its X account. Curiously, the Threads and Bluesky accounts for Xbox haven't been renamed yet, but if Microsoft is going ahead with a rebranding then I'd expect those will change soon. I asked Microsoft to comment on this potential Xbox rebranding and the company simply referred me to Sharma's post. The use of all caps for Xbox is a return to original f … Read the full story at The Verge.

Source: https://www.theverge.com/news/931918/microsoft-xbox-rebrand-caps