Curated edits mean people are treating museums as stand-alone shopping destinations rather than simply exit points First it came for bookshops. Then your favourite coffee shop. Now there is a new frontier when it comes to upping your merch game: museums.Instead of art print postcards and coffee table books, you are now more likely to find everything from slogan T-shirts to coffee mugs when you “exit through the gift shop”, as museums look to merch-maxx in order to boost revenue Continue reading...

Source: https://www.theguardian.com/culture/2026/may/31/bikinis-cat-bowls-museum-gift-shops